The IAB MIXX AWARDS

Who will receive an IAB MIXX Awards this year? Discover the winners during the ceremony on Thursday 17th of October 2024 in Tour&Taxis.

The “IAB MIXX Marketing and Interactive Excellence Awards” are a recognition for the best digital cases of the year. 4 jury’s will evaluate the submitted cases within 4 main domains:

- Digital Campaign

- Digital Media

- Digital Marketing Technology & Innovation

- Digital for Good

The IAB Mixx Awards is an international initiative organized in Belgium by the Belgian Association Of Marketing and Best of Publishing, publisher of Inside Magazine and Digimedia.be.

For further details, please visit https://submit-iabmixxawards.be/

CATEGORIES

The IAB MIXX Awards recognizes digital marketing excellence in different campaigns. You can submit your case in one or more of the 11 different categories available, according to the campaign objectives. There will be four different expert juries rewarding the winners of the 11 categories as such:

The DIGITAL CAMPAIGN Jury will reward

SoMe
Native
Branded Content
Best Influencer Marketing
Search Advertising
Brand Advertising Campaign
Direct Response / Lead Generation Campaign
Best use of Video Advertising

Criteria:

Insight and strategy (33%)

Creativity (33%)

Results / Engagement (33%)

The Digital For Good Jury will reward

Sustainability Campaign
Non profit / CSR
Effective use of carbon neutral tools

Criteria:

Insights & Strategy (33%)

Creativity (33%)

Results / Engagement (33%)

The DIGITAL MARKETING TECHNOLOGY & INNOVATION Jury will reward

Product Innovation
Effective Use of Data / Dashboarding etc
Virtual Augmented Reality or other New Technologies
Best UX / UI Journey Design
Best use of AI
Best Belgian Marketing Tool
Best International Marketing Tool

Criteria:

Insights & Strategy (33)

Creativity (33%)

Results / Engagement (33%)

The DIGITAL MEDIA Jury will reward

Digital OOH Advertising
Retail Media
Digital Audio Advertising
Connected TV Advertising
E-Commerce

Criteria:

Insights & Strategy (33%)

Creativity (33%)

Results / Engagement (33%)

The 4 categories Jury’s

THE DIGITAL COMMUNICATION JURY : Best Campaign Commercial & Best Campaign Non-Commercial

President : Dhan Claes (Semetis)
Thomas Driesen (TBWA)
Davy Caluwaerts (Publicis Groupe)
Elke De Vuyst (Lidl)
Isabelle Maselis (Streamz)
Laurence Waegemans (Clear Channel)

THE DIGITAL MARKETING TECHNOLOGIES JURY : Best International Marketing Technology, Best Belgian Marketing Technology & Best Use of Data Technology

President: Jonathan Jacoby (Space)
Laurence Henuzet (Targetspot)
Mark Daemen (Roularta)
Heleen De Winne (Ads&Data)
Simon Duquenois (Xaxis)

The 4 categories Jury’s

THE DIGITAL MEDIA JURY: Best Media Engagement Campaign, Best Use of Advertising Technology & Best E-Commerce Media Campaign

President: Hubert de Cartier (universem)
Roel Van Aelst (IO)
Yasmin Vantuykom (efluenz)
Rogin Roldan (Sony Pictures)
Mathieu Hosselet (MKKM)

THE CX & CRAFT JURY : Digital Craft, UX/UI/Journey Design & Experience Design: Multi-Platform

President: Tim Wolfs (Emakina)
Kathy Haemers (Springbok Agency)
Karim Maaloul (EPIC agency)
Sandra Guirado (Adsomenoise)
Catherine De Block (FamousGrey)

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By registering for this event, I am allowing the organisers the right to use my information for networking purposes, to receive further information leading up to the event, to receive post event information from the conference's speakers our for follow-up emails and for my picture to be taken during the event.

If you have any questions, you can contact:

For the Tables Reservation :

Elise Dorval - Event Coordinator
Elise@digimedia.be - +32 2 349 35 50

For any problem regarding the cases self :

NATHALIE PRIETO - Head of Activities & Sponsoring
nathalie.prieto@marketing.be - +32 472 10 20 85

The IAB MIXX AWARDS